Reframe your UGC
for CTV.

The vertical ads already winning on TikTok and Reels, expanded to fill the TV. Your original footage stays pixel-perfect, and we generate everything beyond the frame.

Originals kept pixel-perfect.
Everything else generated.

CTV-ready 16:9 output

Ready to run on

See all examples See the Case Studies

What teams are saying.

“Even though our UGC was extremely efficient on Meta, we wrote off CTV because the production cost never made sense. Outpaint let us repurpose our existing content into full CTV spots for a fraction of what a reshoot would have cost, and the ROAS held up. Outpaint has been an amazing add to our marketing stack.”“We wrote off CTV because the production cost never made sense. Outpaint let us repurpose our existing content into full CTV spots for a fraction of a reshoot, and the ROAS held up.”
Sophie CorwinCEO, Measured
“The turnaround is what sold me. We sent over our best vertical ad and had a CTV version back in a couple of days, no shoot and no agency timeline. That let us test on connected TV far faster than we thought we could.”
Stew FortierCEO, Type.ai
“I think like an infrastructure person, so what won me over was how repeatable this is. We didn’t produce anything new for CTV. We fed in the vertical assets we already had and got back shots that looked built for the screen. Launching and testing on connected TV started to feel almost automated.”“We didn’t produce anything new for CTV. We fed in the vertical assets we already had and got back shots that looked built for the screen.”
Ian JanickiCEO, Zinc
“I was skeptical that a vertical UGC clip could look right on a TV screen, but the outpainted versions looked native to CTV and they performed. Same authentic creative, a new channel, and the ROAS made it an easy call to keep scaling.”
Monji DolonCEO

Same ad. Three ways
to fill the screen.

When vertical footage lands on a 16:9 screen, most tools either letterbox it or blur the edges. Only the outpainted frame looked made for TV.

Letterboxed
Wasted screen space. Finished last on the survey composite.
Held their attention57%
Kept watching75%
Blurred
Distracting filler. Felt the least native of the three.
Held their attention66%
Kept watching74%
Outpainted
Full-frame creative. Won 6 of 7 metrics, both significant.
Held their attention73%
Kept watching83%

Share of viewers who said each treatment held their attention or kept them watching, from a 300-person blind survey of US women 25-45.
Read the full case study

Why it works.

Same creative, new screen

The vertical ad that's converting on social, expanded to fill the TV with its feel intact.

No reshoot needed

Use the footage you already have. No reshoots, crew, or production cycle.

Original, pixel-perfect

Your source frame stays untouched. We only generate outside the frame.

Fast turnaround

Send a clip, get an expanded cut back in days.

Good to know.

What do I send you?

A finished social ad or a raw clip. The cleaner the better: a cut without burned-in text, overlays, or baked-in music gives us the most room to reframe and stays flexible across channels.

Does the original footage change?

No. Every original pixel stays exactly where it was. We only generate the area outside your frame to fill the new aspect ratio.

What aspect ratios can you deliver?

Any. 16:9 and 1:1 for connected TV and feeds, plus vertical, square, ultrawide, and more. The original is reframed for whatever screen it's running on.

Where can I run the result?

Anywhere you place video. The reframed cut is built for connected TV, linear, OTT, and FAST channels, and the same source clip can be delivered for YouTube, Amazon, OLV, programmatic, and paid social. One source, reframed per delivery.

How do I get started?

Send us a clip and the format you need. We expand everything beyond the frame and send back a ready-to-publish cut.

See your UGC
reframed for CTV.

Any aspect ratio or perspective. We generate everything beyond your frame and send it back.

Book a call hello@outpaint.com