Your best vertical clips were made for the feed. Outpaint turns them into full-frame 16:9 TV creative, without cropping, stretching, or reshooting.
higher conversion vs. letterboxed creative.
of the screen is wasted when vertical video is boxed into 16:9.
is the expected format for premium CTV delivery.
300 US women watched the same Caraway UGC ad in three formats: letterboxed, side-blurred, and Outpainted. Outpaint won 6 of 7 metrics.
metrics won, including the overall score.
said the Outpainted version felt "made for TV."
rated the brand "poor," the only format with none.
CTV is a full-screen medium. When vertical creative is boxed, blurred, or stretched, it looks like a social ad forced onto the wrong screen.
Outpaint keeps the original shot intact and expands the frame so the creative feels native in 16:9.
The same pattern shows up across platform specs, industry standards, and performance studies.
Letterboxing and pillarboxing can trigger redelivery.
Read source →Native vertical beat letterboxed creative.
Read source →HD video delivery is built around widescreen formats.
Read source →Vertical video increased attention and interest on mobile.
Read source →Send a vertical clip. Get back a full-frame 16:9 cut, no crop, no stretch, no reshoot.