Case studies

Outpainting elevates
UGC.

Your best vertical clips were made for the feed. Outpaint turns them into full-frame 16:9 TV creative, outperforming the alternatives.

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Case study · Caraway UGC on CTV

Outpaint made the ad feel native to TV.

300 US women watched the same Caraway UGC ad in three formats: pillarboxed, side-blurred, and Outpainted. Came first in attention-holding, purchase intent, and brand perception.

9%

higher purchase intent.

3×

as many said it looked “very professional.”

58%vs 38%

looks natively shot.

Read the full survey report →

Versus Pillarboxed

Scale your best ads to the living room screen

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